Web design - another advertising tool

A web site is more than just another advertising tool. Here are just a few functions it can perform: Pre-sell your services to prospects Establish a one-to-one connection with customers Showcase products / services / special knowledge Build brand image with your unique design Expand customer service Your site is open 24/7 Prettier than a yellow pages ad Economically extend printed materials Distance is not a limitation Today, people expect you to be online.

A website has to send a coherent message, in perfect harmony with the brand that it is promoting. We build modern websites, with a strong and powerful image, easy to use and understand, accessible from any platform and very friendly with the search engines.

That said, it's not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously.  GraphixFlo  is dedicated to providing complete web design solutions in Hamilton, creatively tailored for your business.

 Since many consumers now search for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a good impression on a potential buyer. If your site looks like it was designed by a barrel of colorblind monkeys, your chance at making a good first impression will be lost.

A search engine is basically a huge database of websites. When somebody enters a particular term or phrase (keywords) into the search box, the search engine trawls its database of websites and produces results. An example of a search engine is Google or Yahoo!

Search engines use keywords when they include your website in their search results. Keywords can make or break your search engine ranking. Adding keywords to the content of your website can improve its ranking, but overusing them can cause your site to be banned for spamming.

When identifying keywords, select words and phrases in the content of your website that someone is most likely to use when searching for your online business or website.

Each of your Web pages should have keywords that include phrases found throughout the page content, title tag, headings, attributes, and link text. If you have words and phrases that occur often, rearrange the order to keep each tag unique. We don’t recommend using the same string of keywords on all of your pages because it could hamper your SEO.

You can use the Keyword Ranking report in Search Engine Visibility to see where your site ranks on search engines for specific keyword searches. Search Engine Visibility shows you the ranking information for saved keywords on your home page keywords, as well as keywords shared throughout the site.